IDEATION / SUGGESTED EMAIL PROGRAM SUMMARY

 
 

Letter from the founders

Consider a number of colour ways to give this template legs - colouration would be dependant on your final brand guideline. This approach provides a refreshed look to the same template.

the above sample outlines an email TEMPLATE PROGRAM

Not for use with your brand. Templates for both the Action and Filler emails will be designed to work with text-heavy content and calls to action. Above, is for visual reference on what a template program can provide a brand.

I suggest starting with the following email template program. This program can be built out further after you’ve completed your rebrand in order to cut down on duplication of work:

  • 2 x “action” email (up to 3 colorways)

  • 2 x “filler” email (up to 3 colorways)

  • 6 x ‘letter-from-the-founders’ colorways (1 template)

  • 1 x tell a friend block (P3) + 1 x tell a friend stand alone email

  • 1 x contact us block (P3)

  • 1 x follow us / sign up (P3)

  • 1 x tell a friend top banner

  • 1 x read more on why this is important / read the full story (link to site) top banner

    Estimate for the total program above based on current brand colours or minor update to create more impact and variety $3200 (15 assets outline above)

Additional requests being vetted for scope:

  • update to the “branded.checkmyads.org” newsletter. Nandini, this page would be subject to the updates below + some light reorganization of the page (not entirely necessary right now). If you would like this section of the company to be updated let’s discuss actual wants vs needs.

  • updating current css on the website (fonts = header, subheader, body, mice type | brand / site colours). This could be an interim solution until your full brand sweep is developed and actioned or can be part of a maintenance contract over the next 2 months. **dependant on how the site is built and how easily the code is accessed / updated. If you would like to pursue this please advise. I am able to walk you through the process and timeline involved.

below can be used as an Email block guide

Slices of the email below will be sent to you to test in your email program. Please advise if this (programming the slices) works by sending a test to yourself.